Unit 2 - The 4C Marketing Mix

Florist Marketing Bundle: All 4 courses in 1

Introduction Contemporary Marketing

Welcome! (6:55)
Housekeeping for all these 3 courses (1:23)
Code of Honor
Customer Support (7:18)

Module 1 - The Florist Marketing Theory

Introduction (1:45)
Unit 1 - The Florist's Marketing Concept (13:02)
Unit 2 - You as Your Marketing Weapon (24:26)
Unit 3 - Creating Your Marketing Weapon: Your Floral DNA (14:42)
Conclusion (1:28)

Module 2 - The Essential Marketing Factor: Segmentation

Introduction (1:13)
Unit 1 - What is Segmentation? (7:47)
Unit 2 - How do We Segment? (9:06)
Unit 3 - The Segmentation Process (9:31)
Conclusion (1:26)

Module 3 - The 4 Key Marketing Factors

Introduction (2:15)
Unit 1 - The 4P Marketing Mix (5:37)
Unit 2 - The 4C Marketing Mix (5:38)
Unit 3 - The 4V Marketing Mix (9:47)
Conclusion (1:01)

Module 4 - Your Florist Marketing Channels

Introduction (2:47)
Unit 1 - The need to be present on all channels (multi- and omni-channel) (7:58)
Unit 2 - Traditional to Digital channels (10:44)
Unit 3 - The Customer Journey to get to your Flower Shop or Event Workshop (8:16)
Conclusion (1:16)

Module 5 - How to do Florist Marketing Campaigns

Introduction (1:57)
Unit 1 - Creating a Marketing Campaign: The Process (5:58)
Unit 2 - Case Studies of Marketing Campaign for Florists (4:22)
Unit 3 - Marketing's Secret Sauce for Success (8:44)
Conclusion (1:09)

Final Thoughts about Contemporary Marketing for Florists

Final Analysis and Thoughts (5:31)

Introduction Social Media Growth for Florists

Welcome! (5:33)

Module 1 - Why Do We Use Social Media?

Introduction (3:30)
Unit 1 - Florists and Social Media (12:55)
Unit 2 - The Social Process of Social Media (15:33)
Unit 3 - Why Humans use Social Media (16:49)
Unit 4 - Humans, Social Media and Floristry (16:17)
Conclusion (0:59)

Module 2 - How Social Media Works

Introduction (1:59)
Unit 1 - The Attention Economy (18:01)
Unit 2 - The 3 Components of Social Media (21:19)
Unit 3 - Local Florist and Local Networks: Your Key to Success (12:53)
Unit 4 - How Social Media works for Florists (12:23)
Conclusion (1:28)

Module 3 - Marketing Your Social Media

Introduction (1:17)
Unit 1 - Content Targeting for Retail and Event Florists (13:22)
Unit 2 - Content Design Strategy (17:55)
Unit 3 - Influencer Marketing (the successful way!) (15:31)
Unit 4 - Paid Strategy (13:14)
Conclusion (1:14)

Module 4 - The Social Media Growth Strategy for Florists

Introduction (0:59)
Unit 1 - Our Social Media Platform Choice: Facebook and Instagram (13:51)
Unit 2 - Your Content Strategy (5:58)
Unit 3 - The Critical Elements of you Florist Content Strategy (20:04)
Unit 4 - Personification of Your Content (8:49)
Unit 5 - A Florist's Social Media Roadmap for Hyper-Growth (26:28)

Module 5 - The (Paid) Hyper-Growth Roadmap

Introduction (0:58)
Unit 1 - What we will learn in this module (1:37)
Unit 2 - Facebook Business Manager (8:44)
Unit 3 - How to Create Your Audiences (Segments) (33:12)
Unit 4 (part 1) - Creating Ads and Social Proof Ads (17:11)
Unit 4 (part 2) - Creating all your 4 Florist Hyper-Growth Campaigns (42:24)
Unit 5 - Fitting Your Budget to this Strategy (5:55)
Unit 6 - Creating Great Ads Based on Results (26:40)
Conclusion (1:02)

Final Thoughts about Growing your Florist Social Media Followers

Final Analysis and Thoughts (4:07)

Introduction eCommerce for Florists

Welcome! (5:25)

Module 1 - Generating the Best Traffic to your Website

Introduction (1:55)
Unit 1 - What we will learn in this module (4:05)
Unit 2 - The King of eCommerce Search (20:54)
Unit 3 - Finding your best search result words (keywords) (18:56)
Unit 4 - Reinforcing the weight of your keywords in your web (organic SEO) (33:37)
Unit 5 - The small technical factors to increase the weight of your keywords (technical SEO) (18:25)
Conclusion (1:57)

Module 2 - The Best Local Florist SEO Techniques

Introduction (2:25)
Unit 1 - What we will learn in this module (4:37)
Unit 2 - Simple is hard: keep your keywords long (Longtail Keywords) (24:28)
Unit 3 - Structure your web for local search results (6:54)
Unit 4 - The most powerful local search engine tool: Google My Business (27:00)
Unit 5 - Getting customers from their phones to shop: Google Maps (10:52)
Unit 6 - The extremely valuable world of blogs (20:27)
Conclusion (1:06)

Module 3 - Paid Search Traffic

Introduction (2:05)
Unit 1 - What we will learn in this module (7:13)
Unit 2 - The jargon of paid ads (11:56)
Unit 3 - The World of Google Ads for Florists (20:24)
Unit 4 - Creating The Best Local Google Ads for Florists (17:27)
Unit 5 - How do I measure success with my Google Ads? (6:18)
Unit 6 - The best eCommerce Ads with Facebook (10:36)
Unit 7 - Creating your Facebook Ad (54:23)
Unit 8 - Knowing the right amount the Spend on Ads (Return On Investment -ROI) (12:24)
Conclusion (1:33)

Module 4 - Making your Florist Website a Conversion Machine

Introduction (2:39)
Unit 1 - What we will learn in this module (4:53)
Unit 2 - The theory of making your website work for users (UX Theory) (30:05)
Unit 3 - Page Structure (21:30)
Unit 4 - How to create a Product Page for Florists (27:56)
Unit 5 - A Florist's Checkout Process (33:05)
Conclusion (1:17)

Module 5 - Get your Customers to Buy Back: Your Online Retention Strategy

Introduction (2:23)
Unit 1 - What we will learn in this module (3:56)
Unit 2 - Email Marketing Strategy (8:59)
Unit 3 - Email Capture Strategies (15:35)
Unit 4 - Mailchimp and Database Segmentation (21:34)
Unit 5 - Mailchimp and Creating Good Emails (37:03)
Unit 6 - Performance and Sending Better Emails (25:10)
Conclusion (1:20)

Module 6 - Increasing Your eCommerce Results

Introduction (2:01)
Unit 1 - What we will learn in this module (3:22)
Unit 2 - The eCommerce Analysis Cycle (9:29)
Unit 3 - Your Analysis Sources: Google Analytics (20:27)
Unit 4 - Your Analysis Sources: Google Search Console (12:21)
Unit 5: Product Page Analysis (9:33)
Unit 6: Your Abandoned Checkout Cart Analysis (8:50)
Conclusion (1:51)

Final Remarks: Today's World and Local Florist Online Business

Today's New World in and the place of Local Florists in eCommerce (5:42)

Introduction Pricing and Pricing Strategies for Florists

Welcome! (5:02)

Module 1 - Calculating Your Breakeven

Introduction (2:37)
Unit 1 - What we will learn in this unit (3:19)
Unit 2 - Your Costs and Your Data (not the other's) (6:58)
Unit 3 - Reading a Cost Sheet (8:13)
Unit 4 - The Basic Florist Breakeven Formula (7:08)
Unit 5 - The Florist's Breakeven Formula in Retail Floristry (7:08)
Unit 6 - The Florist's Breakeven Formula in Event Floristry (9:45)
Conclusion (3:26)

Module 2 - Pricing Strategies and The Economic Value to the Consumer

Introduction (2:40)
Unit 1 - The 3 Classical Pricing Strategies (14:38)
Unit 2 - Pricing and Consumer Segmentation (16:59)
Unit 3 - Pricing Strategy 4: The Economic Value to the Consumer (EVC) Analysis (16:16)
Unit 4 - The Use of EVC Analysis in Floristry (8:40)
Conclusion (4:21)

Module 3 - Discovering Your Customer's Maximum Willingness to Pay

Introduction (2:57)
Unit 1 - The Key for Finding your Demand and Value (Part 1) (7:43)
Unit 1 - The Key for Finding your Demand and Value (Part 2)
Unit 1 - The Key for Finding your Demand and Value (Part 3) (2:31)
Unit 2 - Asking the Best Price Question (9:07)
Unit 3 - Creating Your Demand Survey (8:30)
Unit 4 - Finding the Maximum Willingness to Pay (Demand Curve) (9:53)
Conclusion (3:12)

Module 4 - Finding the Value of Your Uniqueness

Introduction (2:16)
Unit 1 - Understanding and Measuring your Attributes (7:29)
Unit 2 - Creating a Conjoint Analysis (11:00)
Unit 3 - Finding your $ Value of your Unique Attributes (12:14)
Unit 4 - The Important Points of this Analysis (4:48)
Conclusion (3:09)

Module 5 - Prices, Sales Volume and Margins

Introduction (3:18)
Unit 1 - Understanding Price Variations in Sales and Elasticity (4:57)
Unit 2 - Your Strategy to Your Product's Price Sensitivity (11:44)
Unit 3 - What Data do I Need? (14:36)
Unit 4 - Finding Your Own Product's Elasticity (8:16)
Unit 5 - Your Elasticity and the Best Price Changes (12:01)
Conclusion (12:01)

Module 6 - Your Price Strategy and Formulation

Introduction (2:50)
Unit 1 - The Superlative Pricing Strategy (8:58)
Unit 2 - Price Formulation for Retail Florists (Fixed Prices) (12:34)
Unit 3 - Price Formulation for Event Florists (Negotiated Prices) (9:56)
Unit 4 - A Few Final Pointers in your Price Formulation (8:07)

Today's Price Formulation for Florists

Keep to Yourself (6:15)

Unit 2 - The 4C Marketing Mix

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