This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Pricing and Pricing Strategies for Florists
Introduction
Welcome! (5:02)
Housekeeping (1:23)
Code of Honor
Customer Support (7:18)
Module 1 - Calculating Your Breakeven
Introduction (2:37)
Unit 1 - What we will learn in this unit (3:19)
Unit 2 - Your Costs and Your Data (not the other's) (6:58)
Unit 3 - Reading a Cost Sheet (8:13)
Unit 4 - The Basic Florist Breakeven Formula (7:08)
Unit 5 - The Florist's Breakeven Formula in Retail Floristry (7:08)
Unit 6 - The Florist's Breakeven Formula in Event Floristry (9:45)
Conclusion (3:26)
Module 2 - Pricing Strategies and The Economic Value to the Consumer
Introduction (2:40)
Unit 1 - The 3 Classical Pricing Strategies (14:38)
Unit 2 - Pricing and Consumer Segmentation (16:59)
Unit 3 - Pricing Strategy 4: The Economic Value to the Consumer (EVC) Analysis (16:16)
Unit 4 - The Use of EVC Analysis in Floristry (8:40)
Conclusion (4:21)
Module 3 - Discovering Your Customer's Maximum Willingness to Pay
Introduction (2:57)
Unit 1 - The Key for Finding your Demand and Value (Part 1) (7:43)
Unit 1 - The Key for Finding your Demand and Value (Part 2)
Unit 1 - The Key for Finding your Demand and Value (Part 3) (2:31)
Unit 2 - Asking the Best Price Question (9:07)
Unit 3 - Creating Your Demand Survey (8:30)
Unit 4 - Finding the Maximum Willingness to Pay (Demand Curve) (9:53)
Conclusion (3:12)
Module 4 - Finding the Value of Your Uniqueness
Introduction (2:16)
Unit 1 - Understanding and Measuring your Attributes (7:29)
Unit 2 - Creating a Conjoint Analysis (11:00)
Unit 3 - Finding your $ Value of your Unique Attributes (12:14)
Unit 4 - The Important Points of this Analysis (4:48)
Conclusion (3:09)
Module 5 - Prices, Sales Volume and Margins
Introduction (3:18)
Unit 1 - Understanding Price Variations in Sales and Elasticity (4:57)
Unit 2 - Your Strategy to Your Product's Price Sensitivity (11:44)
Unit 3 - What Data do I Need? (14:36)
Unit 4 - Finding Your Own Product's Elasticity (8:16)
Unit 5 - Your Elasticity and the Best Price Changes (12:01)
Conclusion (3:52)
Module 6 - Your Price Strategy and Formulation
Introduction (2:50)
Unit 1 - The Superlative Pricing Strategy (8:58)
Unit 2 - Price Formulation for Retail Florists (Fixed Prices) (12:34)
Unit 3 - Price Formulation for Event Florists (Negotiated Prices) (9:56)
Unit 4 - A Few Final Pointers in your Price Formulation (8:07)
Today's Price Formulation for Florists
Keep to Yourself (6:15)
Keep to Yourself
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock