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Pricing and Pricing Strategies for Florists
Introduction
Welcome! (5:02)
Housekeeping (1:23)
Code of Honor
Customer Support (7:18)
Module 1 - Calculating Your Breakeven
Introduction (2:37)
Unit 1 - What we will learn in this unit (3:19)
Unit 2 - Your Costs and Your Data (not the other's) (6:58)
Unit 3 - Reading a Cost Sheet (8:13)
Unit 4 - The Basic Florist Breakeven Formula (7:08)
Unit 5 - The Florist's Breakeven Formula in Retail Floristry (7:08)
Unit 6 - The Florist's Breakeven Formula in Event Floristry (9:45)
Conclusion (3:26)
Module 2 - Pricing Strategies and The Economic Value to the Consumer
Introduction (2:40)
Unit 1 - The 3 Classical Pricing Strategies (14:38)
Unit 2 - Pricing and Consumer Segmentation (16:59)
Unit 3 - Pricing Strategy 4: The Economic Value to the Consumer (EVC) Analysis (16:16)
Unit 4 - The Use of EVC Analysis in Floristry (8:40)
Conclusion (4:21)
Module 3 - Discovering Your Customer's Maximum Willingness to Pay
Introduction (2:57)
Unit 1 - The Key for Finding your Demand and Value (Part 1) (7:43)
Unit 1 - The Key for Finding your Demand and Value (Part 2)
Unit 1 - The Key for Finding your Demand and Value (Part 3) (2:31)
Unit 2 - Asking the Best Price Question (9:07)
Unit 3 - Creating Your Demand Survey (8:30)
Unit 4 - Finding the Maximum Willingness to Pay (Demand Curve) (9:53)
Conclusion (3:12)
Module 4 - Finding the Value of Your Uniqueness
Introduction (2:16)
Unit 1 - Understanding and Measuring your Attributes (7:29)
Unit 2 - Creating a Conjoint Analysis (11:00)
Unit 3 - Finding your $ Value of your Unique Attributes (12:14)
Unit 4 - The Important Points of this Analysis (4:48)
Conclusion (3:09)
Module 5 - Prices, Sales Volume and Margins
Introduction (3:18)
Unit 1 - Understanding Price Variations in Sales and Elasticity (4:57)
Unit 2 - Your Strategy to Your Product's Price Sensitivity (11:44)
Unit 3 - What Data do I Need? (14:36)
Unit 4 - Finding Your Own Product's Elasticity (8:16)
Unit 5 - Your Elasticity and the Best Price Changes (12:01)
Conclusion (3:52)
Module 6 - Your Price Strategy and Formulation
Introduction (2:50)
Unit 1 - The Superlative Pricing Strategy (8:58)
Unit 2 - Price Formulation for Retail Florists (Fixed Prices) (12:34)
Unit 3 - Price Formulation for Event Florists (Negotiated Prices) (9:56)
Unit 4 - A Few Final Pointers in your Price Formulation (8:07)
Today's Price Formulation for Florists
Keep to Yourself (6:15)
Unit 3 - Finding your $ Value of your Unique Attributes
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