Welcome to your course on price formulation and price strategies for us Florists! I'm thrilled that you've decided to embark on this course and how your determination to learn more in growing your flower business. Pricing is not an easy element to grasp, and 99,9% of florists actually still sit on a very primitive manner and strategy of pricing. We tend to think of the cost of a bouquet and our margin, never of the customers value of our flower or plant arrangement.

In this video I want to go over the essential elements of what you will be learning in this course and how you way of thinking of pricing will now shift to what is the maximum willingness of a customer to pay for your flowers rather than what is your margin. You may be surprised that it may be more than you think...