Introduction

Are you part of the 99,99999999999% of florists using the same strategy? We add our costs, add a margin and end with our final price? To make it simpler, we just multiply our flowers and plants by 2.5, 3, 3.5, 4.....

What I'm to talk about may just surprise you - this strategy is primitive, old fashioned and one-sided. There is a much better and developed strategy that will give you more sales and maybe better margins.

Complete and Continue