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eCommerce for Florists
Introduction
Welcome! (5:25)
Housekeeping and Rules (1:23)
Code of Honor Course
Customer Support (7:18)
Module 1 - Generating the Best Traffic to your Website
Introduction (1:55)
Unit 1 - What we will learn in this module (4:05)
Unit 2 - The King of eCommerce Search (20:54)
Unit 3 - Finding your best search result words (keywords) (18:56)
Unit 4 - Reinforcing the weight of your keywords in your web (organic SEO) (33:37)
Unit 5 - The small technical factors to increase the weight of your keywords (technical SEO) (18:25)
Conclusion (1:57)
Module 2 - The Best Local Florist SEO Techniques
Introduction (2:25)
Unit 1 - What we will learn in this module (4:37)
Unit 2 - Simple is hard: keep your keywords long (Longtail Keywords) (24:28)
Unit 3 - Structure your web for local search results (6:54)
Unit 4 - The most powerful local search engine tool: Google My Business (27:00)
Unit 5 - Getting customers from their phones to shop: Google Maps (10:52)
Unit 6 - The extremely valuable world of blogs (20:27)
Conclusion (1:06)
Module 3 - Paid Search Traffic
Introduction (2:05)
Unit 1 - What we will learn in this module (7:13)
Unit 2 - The jargon of paid ads (11:56)
Unit 3 - The World of Google Ads for Florists (20:24)
Unit 4 - Creating The Best Local Google Ads for Florists (17:27)
Unit 5 - How do I measure success with my Google Ads? (6:18)
Unit 6 - The best eCommerce Ads with Facebook (10:36)
Unit 7 - Creating your Facebook Ad (54:23)
Unit 8 - Knowing the right amount the Spend on Ads (Return On Investment -ROI) (12:24)
Conclusion (1:33)
Module 4 - Making your Florist Website a Conversion Machine
Introduction (2:39)
Unit 1 - What we will learn in this module (2:39)
Unit 2 - The theory of making your website work for users (UX Theory) (30:05)
Unit 3 - Page Structure (21:30)
Unit 4 - How to create a Product Page for Florists (27:56)
Unit 5 - A Florist's Checkout Process (33:05)
Conclusion (1:17)
Module 5 - Get your Customers to Buy Back: Your Online Retention Strategy
Introduction (2:23)
Unit 1 - What we will learn in this module (3:56)
Unit 2 - Email Marketing Strategy (8:59)
Unit 3 - Email Capture Strategies (15:35)
Unit 4 - Mailchimp and Database Segmentation (21:34)
Unit 5 - Mailchimp and Creating Good Emails (37:03)
Unit 6 - Performance and Sending Better Emails (25:10)
Conclusion (1:20)
Module 6 - Increasing Your eCommerce Results
Introduction (2:01)
Unit 1 - What we will learn in this module (3:22)
Unit 2 - The eCommerce Analysis Cycle (9:29)
Unit 3 - Your Analysis Sources: Google Analytics (20:27)
Unit 4 - Your Analysis Sources: Google Search Console (12:21)
Unit 5: Product Page Analysis (9:33)
Unit 6: Your Abandoned Checkout Cart Analysis (8:50)
Conclusion (1:51)
Final Remarks: Today's World and Local Florist Online Business
Today's New World in and the place of Local Florists in eCommerce (5:42)
Unit 6 - The best eCommerce Ads with Facebook
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