This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Contemporary Marketing for Florists
Introduction
Welcome! (6:55)
Housekeeping (1:23)
Code of Honor
Customer Support (7:18)
Module 1 - The Florist Marketing Theory
Introduction (1:45)
Unit 1 - The Florist's Marketing Concept (13:02)
Unit 2 - You as Your Marketing Weapon (24:26)
Unit 3 - Creating Your Marketing Weapon: Your Floral DNA (14:42)
Conclusion (1:28)
Module 2 - The Essential Marketing Factor: Segmentation
Introduction (1:13)
Unit 1 - What is Segmentation? (7:47)
Unit 2 - How do We Segment? (9:06)
Unit 3 - The Segmentation Process (9:31)
Conclusion (1:26)
Module 3 - The 4 Key Marketing Factors
Introduction (2:15)
Unit 1 - The 4P Marketing Mix (5:37)
Unit 2 - The 4C Marketing Mix (5:38)
Unit 3 - The 4V Marketing Mix (9:47)
Conclusion (1:01)
Module 4 - Your Florist Marketing Channels
Introduction (2:47)
Unit 1 - The need to be present on all channels (multi- and omni-channel) (7:58)
Unit 2 - Traditional to Digital channels (10:44)
Unit 3 - The Customer Journey to get to your Flower Shop or Event Workshop (8:16)
Conclusion (1:16)
Module 5 - How to do Florist Marketing Campaigns
Introduction (1:57)
Unit 1 - Creating a Marketing Campaign: The Process (5:58)
Unit 2 - Case Studies of Marketing Campaign for Florists (4:22)
Unit 3 - Marketing's Secret Sauce for Success (8:44)
Conclusion (1:09)
Final Thoughts about Contemporary Marketing for Florists
Final Analysis and Thoughts (5:31)
Customer Support
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock