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Contemporary Marketing for Florists
Introduction
Welcome! (6:55)
Housekeeping (1:23)
Code of Honor
Customer Support (7:18)
Module 1 - The Florist Marketing Theory
Introduction (1:45)
Unit 1 - The Florist's Marketing Concept (13:02)
Unit 2 - You as Your Marketing Weapon (24:26)
Unit 3 - Creating Your Marketing Weapon: Your Floral DNA (14:42)
Conclusion (1:28)
Module 2 - The Essential Marketing Factor: Segmentation
Introduction (1:13)
Unit 1 - What is Segmentation? (7:47)
Unit 2 - How do We Segment? (9:06)
Unit 3 - The Segmentation Process (9:31)
Conclusion (1:26)
Module 3 - The 4 Key Marketing Factors
Introduction (2:15)
Unit 1 - The 4P Marketing Mix (5:37)
Unit 2 - The 4C Marketing Mix (5:38)
Unit 3 - The 4V Marketing Mix (9:47)
Conclusion (1:01)
Module 4 - Your Florist Marketing Channels
Introduction (2:47)
Unit 1 - The need to be present on all channels (multi- and omni-channel) (7:58)
Unit 2 - Traditional to Digital channels (10:44)
Unit 3 - The Customer Journey to get to your Flower Shop or Event Workshop (8:16)
Conclusion (1:16)
Module 5 - How to do Florist Marketing Campaigns
Introduction (1:57)
Unit 1 - Creating a Marketing Campaign: The Process (5:58)
Unit 2 - Case Studies of Marketing Campaign for Florists (4:22)
Unit 3 - Marketing's Secret Sauce for Success (8:44)
Conclusion (1:09)
Final Thoughts about Contemporary Marketing for Florists
Final Analysis and Thoughts (5:31)
Final Analysis and Thoughts
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