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Social Media Growth for Florists
Introduction
Welcome! (5:33)
Housekeeping (1:23)
Code of Honor
Customer Support (7:18)
Module 1 - Why Do We Use Social Media?
Introduction (3:30)
Unit 1 - Florists and Social Media (12:55)
Unit 2 - The Social Process of Social Media (15:33)
Unit 3 - Why Humans use Social Media (16:49)
Unit 4 - Humans, Social Media and Floristry (16:17)
Conclusion (0:59)
Module 2 - How Social Media Works
Introduction (1:59)
Unit 1 - The Attention Economy (18:01)
Unit 2 - The 3 Components of Social Media (21:19)
Unit 3 - Local Florist and Local Networks: Your Key to Success (12:53)
Unit 4 - How Social Media works for Florists (12:23)
Conclusion (1:28)
Module 3 - Marketing Your Social Media
Introduction (1:17)
Unit 1 - Content Targeting for Retail and Event Florists (13:22)
Unit 2 - Content Design Strategy (17:55)
Unit 3 - Influencer Marketing (the successful way!) (15:31)
Unit 4 - Paid Strategy (13:14)
Conclusion (1:14)
Module 4 - The Social Media Growth Strategy for Florists
Introduction (0:59)
Unit 1 - Our Social Media Platform Choice: Facebook and Instagram (13:51)
Unit 2 - Your Content Strategy (5:58)
Unit 3 - The Critical Elements of your Florist Content Strategy (20:04)
Unit 4 - Personification of Your Content (8:49)
Unit 5 - A Florist's Social Media Roadmap for Hyper-Growth (26:28)
Conclusion (1:40)
Module 5 - The (Paid) Hyper-Growth Roadmap
Introduction (0:58)
Unit 1 - What we will learn in this module (1:37)
Unit 2 - Facebook Business Manager (8:44)
Unit 3 - How to Create Your Audiences (Segments) (33:12)
Unit 4 (part 1) - Creating Ads and Social Proof Ads (17:11)
Unit 4 (part 2) - Creating all your 4 Florist Hyper-Growth Campaigns (42:24)
Unit 5 - Fitting Your Budget to this Strategy (5:55)
Unit 6 - Creating Great Ads Based on Results (26:40)
Conclusion (1:02)
Final Thoughts about Growing your Florist Social Media Followers
Final Analysis and Thoughts (4:07)
Unit 1 - Content Targeting for Retail and Event Florists
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