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The Florist COVID Management Course
Introduction to the Course
Introduction (7:28)
The Mindset (9:03)
Code of Honour
Survey
Module 1 - Risk Management: Making Predictable the Unpredictable Future
Introduction (3:00)
Unit 1: External Factors impacting your Cash (39:50)
Unit 1: Pest Analysis Video and Document (8:29)
Unit 2: How to Plan your Business Risk (36:47)
Unit 2: SWOT Analysis Video and Document (4:30)
Unit 3: The Contingency Plan (29:19)
Unit 3: Your Contingency Plan (3:28)
Unit 4: The Financial Contingency Plan (29:10)
Unit 5: Your Financial Contingency Plan (23:46)
Module 2 - Leaning your Business to Fit the Market's Size
Introduction (3:53)
Unit 1: Changing to a Lean Business Model (29:14)
Unit 2: Collecting Data to create a Lean Model (40:39)
Unit 2: Collecting Data Excel Sheet (40:39)
Unit 3: Your KPIs (58:53)
Unit 4: KPIs and Leaning in practice (32:05)
Module 3 - Effective Marketing and Growing Sales during a Crisis
Introduction (5:43)
Unit 1: Marketing and the Opportunities of a Recession (23:25)
Unit 2: Market Analysis during a Recession (33:23)
Unit 3: Identifying and Selling to your Target during a Crisis (59:45)
Unit 4: The Marketing Channel for Florists after COVID (32:40)
Unit 5: Digital Marketing Channels (65:38)
Unit 6: Marketing Budget Optimisation (46:43)
Conclusion
Feedback
Conclusion (16:47)
Unit 2: Collecting Data to create a Lean Model
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